Since starting our media project, targeted ads have taken over my feed. For our company we are looking at google, and the specific product of Google Home. However, after looking at Google's Instagram feed repeatedly, looking for social media ads to analyze, I have seen a huge increase in ads that are specifically targeted to me. Although I'm not actually looking to buy a Google Home, my searches have shown that I am, so now Google's posts consistently show up on my feed, and I've been seeing ads for things like Alexa, which are similar to Google home pop up, and not just on Instagram. Ads before videos, on websites, everywhere, simply because I looked up that specific product a few times in the past few days. While this is quite annoying, as I am definitely not in the market for a Google home, Alexa, or anything else like that, it also points to how so many of the ads we see are directly targeted to us.
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| The type of ads that have filled my feed and my searches within the past few days. |
Before this, I had only seen a very rare ad for products like this. But afterwards, it has been one of the most common ads that I've seen. This just goes to show that every action we make online or on social media changes the types of ads we see and the products and brands that we're exposed to. This makes me understand ads and understand The Persuaders documentary more, but it also makes me want to never ever look anything else up or do anything on my phone, because it is very creepy to think of how much random companies know about me.
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