The Persuaders
The Persuaders was the first documentary that I had seen that focused on the impact of ads, language, and overall clutter on the way we think, live, and act. Seeing how advertisers and politicians alike conduct focus groups and create ads, all with the sole purpose of getting someone, like me, to buy their product was really eye opening.
The statistics they offered on how many ads the average person seems everyday was very surprising to me, especially given that we know that number has increased exponentially in the years since this film was mad. Personally, if I thought about it, I wouldn't think that I saw more than a 1000 ads a day. I don't watch to much TV, or spend a bunch of time on social media, so I felt as if that number was much to high. But over the past few days, I've really looked for ads, and I've realized that I definitely do see about that many ads. From billboards and buses, to sponsored Instagram posts, ads in front of YouTube videos or that come up while listening to music or the radio, ads are extremely common. This did help me understand the filters that the video talked about, as I realized that although I see the ads, I don't truly see them, meaning that I don't really pay any attention to most of the ads I see, except for a very select few.
The concept of Lovemarks was another thing I found very interesting as it is definitely something that I see on a daily basis. Many of my peers or people I see around me have a clear connection to a certain brand or product, like Apple iPhone, types of apps, shoes, clothes, backpacks, etc, and are completely determined to only use that product or that brand. The Persuaders definitely opened
my eyes to the type of ads and techniques that advertisers use, and how that impacts my life and the world around me.
The statistics they offered on how many ads the average person seems everyday was very surprising to me, especially given that we know that number has increased exponentially in the years since this film was mad. Personally, if I thought about it, I wouldn't think that I saw more than a 1000 ads a day. I don't watch to much TV, or spend a bunch of time on social media, so I felt as if that number was much to high. But over the past few days, I've really looked for ads, and I've realized that I definitely do see about that many ads. From billboards and buses, to sponsored Instagram posts, ads in front of YouTube videos or that come up while listening to music or the radio, ads are extremely common. This did help me understand the filters that the video talked about, as I realized that although I see the ads, I don't truly see them, meaning that I don't really pay any attention to most of the ads I see, except for a very select few.
my eyes to the type of ads and techniques that advertisers use, and how that impacts my life and the world around me.
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