Are Bad Ads Effective?
Whenever I'm listening to the radio, or listening to music, there's one ad that constantly comes on. It is an awful ad in many ways, and the main thing I know about it is that I hate it. We will be driving in the car and it will come on, or ill be working on homework while listening to music, and it will come on, and every time it only succeeds in making me mad.
The ad is horrible in a few ways. The reasons I dislike it so much are mainly the fact that the voice actors are really bad, and the whole dialogue seems very forced and fake, which is something that I find really annoying. However, the main issue with the ad is the fact that you completely cannot understand what they are saying when they actually say the name of the company. There is a whole dialogue on how one person failed math and has to go to summer school, and then the other person tells them about a better summer school program where you don't have to go everyday, but for the life of me, I can't understand the name of the company. And it isn't just me. My mom and I will rant about the ad when we hear it on the radio, and neither of us can understand the name of the company. I can quote almost the entirety of the ad, but not the name, which makes the ad extremely ineffective. But when it comes to other ads, that are bad, but understandable, can they be effective?
Personally, I feel that when I see an exceptionally bad ad, there is absolutely no way that I will buy the product. However, I feel that because those bad advertisements stick with me so much, they definitely are effecting the way I see the world around me, and the products that I may buy. Although I wouldn't think I was buying it due to that ad, it probably would make me buy the product subconsciously, as the ad would make me remember the company and products they sell, assuming that its not quite as bad of an ad as the one I discussed earlier and that the company name can actually be understood.
The ad is horrible in a few ways. The reasons I dislike it so much are mainly the fact that the voice actors are really bad, and the whole dialogue seems very forced and fake, which is something that I find really annoying. However, the main issue with the ad is the fact that you completely cannot understand what they are saying when they actually say the name of the company. There is a whole dialogue on how one person failed math and has to go to summer school, and then the other person tells them about a better summer school program where you don't have to go everyday, but for the life of me, I can't understand the name of the company. And it isn't just me. My mom and I will rant about the ad when we hear it on the radio, and neither of us can understand the name of the company. I can quote almost the entirety of the ad, but not the name, which makes the ad extremely ineffective. But when it comes to other ads, that are bad, but understandable, can they be effective?
I encounter many bad ads as well, but I only find myself remembering the annoying part of the ad. In particular, this past Christmas I was super annoyed with the ads that came on when I was trying to get in the spirit and then an ad would come on that's a spin on jingle bells but sounded absolutely terrible. Now I don't even remember what they were for, I just know it angered me deeply.
ReplyDeleteI have had similar experiences with bad ads. Though I sometimes remember the name of these ads, the majority of the time I don't, making them ineffective ads. I agree that the memory of these bad ads has a subconscious effect on my purchases. However, I find that when I don't remember the company associated with a bad ad but remember the product or service being offered, I often side firmly against ever purchasing the product or service. Unless it is something that I already did or was considering, the ineffective and bad ads tend to push me away from desiring the products or services, including those offered by competitors. In this sense, it could be an advertising strategy to either draw customers in or push them out of the market entirely to prevent competitors from gaining customers.
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